Microsoft's Windows Phone passed BlackBerry to claim third place in the smartphone market and now that Microsoft has purchased the handset and services business of Nokia, BlackBerry may be doomed.
BlackBerry, once the leader of the smartphone industry, has been lagging behind its competition for quite some time now. The company has had some major losses, particularly within the last year. BlackBerry pushed its BlackBerry 10 line and put all its hopes on major sales of the smartphones and new operating system. The BlackBerry 10 line was a flop, sales were dismal. Many blame the release of the BlackBerry Z10 touchscreen phone before the release of the touchscreen keyboard hybrid Q10 for the low sales; BlackBerry was known for its keyboards and the omission of the keyboard on the Z10 may have been a mistake. When BlackBerry was at its height, it was a powerhouse. BlackBerry owned the hardware, software, and backend services of all its products. Now, BlackBerry has been forced to make some of its services available on other operating systems in order to make a buck; BBM is now available on iOS and Android.
Microsoft is taking BlackBerry's lead in creating a smartphone powerhouse by accumulating everything for its Windows Phones. Windows RT has not been widely successful, but with Nokia's help it could become the next big thing. Microsoft's biggest concept is its "Windows Everywhere" advertising strategy. If Microsoft, with Nokia, pushes the consistent hardware and ecosystem the products may very well fly off the shelves. Nokia's Lumia products combined with the Windows Phone enterprise will allow customers to have a phone that works similarly to Microsoft's Windows 8 computers.
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