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Monolith's New Device to Aid Advertisers

DawnReissing on Sunday April 28, 2013 10:15:54 PM
Monolith's New Device to Aid Advertisers

Monolith is developing software to gather data for advertisers and businesses.

The software, which was founded by Tomislav Fistric and Martin Birac, is intended to track consumer behavior while shopping and to also gather information on what they are watching on television. Nike and Johnson and Johnson are a few big names interested in the company's software. The hardware is made up of Microsoft's Kinect, which is an accessory with Xbox 360. The pattern recognition software does not have the components to identify who the shopper is using the data system, which will sustain people's privacy. The device translates the collected data into a group of metrics called Kinegraphics which reads a shopper's disposition such as age group, gender, clothing, and the way the consumer interacts with a product.

The company talks about their new device stating "Unlike the online world, the offline retail world is yet to attain a `big data' platform such as Google Analytics-a constant stream of data about the behavior of its customers. We promise to deliver such a platform with our Monolith device." Monolith hopes to produce results for retail stores in order boost sales and use the collected data to remodel their stores and services to create a better shopping experience for the consumer. In other advertising news, Facebook has developed a new advertising approach which entails collecting data off its users through the sites they visit and what type of items they put in their carts when shopping on e commerce sites.

Image Credit: Gabriela Pinto via Flickr

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