RIM turns to entertainment with Blackberry 10
The BlackBerry 10 unleashes new upgrades.
The Canadian based wireless equipment company, referred to as Research In Motion (RIM), is finally producing a phone comparable to smartphones. The BlackBerry 10 will offer users access to movies, music and television shows. RIM announced Monday they have made deals with an array of media names such as 20th Century Fox, Studio Canal, Warner Bros, Paramount Pictures, and ABC Studios. From the music archive, the BlackBerry 10 will feature songs from labels such as Sony Music Entertainment, Matador Records, and Universal Music Group. Also included is a weather app, from The Weather Network. It features a "follow me" function, which allows for detection of your location and provides you with your local forecast. The majority of the videos released on DVD will be on hand the same day to purchase or rent for users and TV shows will be accessible the day after broadcast.
In the past RIM designed BlackBerry's phones with a more business oriented frame of mind, via business apps instead of entertainment apps, making the phones notably higher in security but, in today's market, consumers are looking for the full package. This long overdue upgrade, however, may not be enough to convince users to switch over. The new iPhone from Apple and the Android-based phones Google has been producing for quite some time have been consistently improved. This certainly, though, brings BlackBerry back into the competitive market. The official launch is January 30th.
Image: Official BlackBerry Image