A Sony employee is seen gazing at a prototype of an organic electroluminescence (OEL) display panel in Tokyo, in 2001. Sony and Panasonic are in talks on a partnership to produce large OEL televisions in a bid to vie with their South Korean rivals, according to a report.
Japan's Sony and Panasonic are in talks on a partnership to produce large OEL (organic electroluminescence) televisions in a bid to vie with their South Korean rivals, according to a report.
Through the tie-up, they hope to accelerate the development of large OEL televisions, which consume less power and offer a sharper picture than conventional flat panels, the Nikkei daily said on Tuesday.
OEL is widely expected to be the dominant technology in the next generation of televisions.
Both firms aim to commercialise OEL TVs by fiscal 2015, and their tie-up could eventually lead to joint production, the report said without citing sources.
The partnership would mark the first time that the rivals have joined hands in a core business, in a major turning point for the struggling Japanese electronics industry.
South Korean firms Samsung Electronics Co. and LG Electronics Inc. plan to release 55-inch OEL TVs this year, the Nikkei said.
Sony and Panasonic hope to devise a low-cost, high-yield manufacturing technique by bringing their technologies together, the Nikkei said.
© 2012 AFP
