Futura Medium
Futura was designed by Paul Renner in 1927, at a time when sans serif faces were advocated for universal acceptance. Futura is based on strict geometric shapes, which give an overall effect of simplicity and clarity. Futura became extremely popularProduct information
| Name | Futura Medium |
| Description | Futura was designed by Paul Renner in 1927, at a time when sans serif faces were advocated for universal acceptance. Futura is based on strict geometric shapes, which give an overall effect of simplicity and clarity. Futura became extremely popular first in Germany and eventually in the USA. Futura is a sans serif font based on geometric shapes which became an integral part of the Bauhaus movement of the 1930s. Some researchers have identified the Futura letterforms as Constructivist, probably due to the circles and straight strokes which coincide with the Bauhaus design school concepts, when the whole thinking was industrial. Form and function became the key words, unnecessary decoration was scorned. Issued by the Bauer Foundry in a wide range of font weights and widths, the Futura font family became a popular choice for text and display setting. |
