Point Inside: A location-based couponing service based on user's preferences
After the success of Foursquare, the location-based social network, here's is another innovation from US based compnay in the marketing industry, that provides location-based couponing service as soon as the owner of a smartphone approach to the service shop. But the novelty is that most coupons are issued based on the tastes of users!
- Point Inside is in fact based on a wish-lists edited by users. Concretely, this means that the holder of the smartphone has previously downloaded the Point Inside application and entered a "preferred product list", which will then be sent to stores registered on Point Inside. The merchants can then edit promotional offers on products listed.
- As soon as a Point Inside user is close to a store selling items on his wish list, the system will trigger the release of a promotional coupon on the product chosen by the user.
- For now, the service is available in the United States: http://www.pointinside.com/#